Now, so many people like Rolex watches, which is also the reason why the price of Rolex is always very high. Even the price of second-hand Rolex is not low. It can be said that Rolex is one of watches with the most value collection. Rolex has been sticking to its traditional style, without great design change, but it is worth mentioning that Rolex almost has no the design of back transparency, so we can’t see the internal operation of the movement. People have no access to back-transparency Rolex. However, because Rolex takes the design of solid case back, it is also a very popular replica watch. Now, the manufacturing technology of the replica watch in the market has already been quite mature, and both the details and process level have reached the level of difficulty in distinguishing the true and the false. Because of good quality and high-cost performance, it is the style favored by replica watch lovers.
Actually, for a watch showing its technological level, the easiest way is the back-transparency design, which can let people see the watch’s internal movement, clearly see the polishing, rotational speed, material quality, craft level if the watch, so there are many brands launching the watch with back transparency in order to keep up with the trend of the market. Not only that, there are some famous watches focusing one the design of plate, such as hollow-carved design to make people see the movement from the front and back side in order to let consumers see how good the technology is. But such watches are expensive because of their complexity. Since the back-transparency version can clearly reflect the craftsmanship of the watch, why doesn’t Rolex produce it now? I’m sure you’re very curious, and today, we’re going to talk about the reason why Rolex doesn’t do it right now.
Rolex has been sticking to pragmatism. On the premise of guaranteeing the workmanship of external devices and the highest configuration of the internal parameters, it usually tries to reduce production costs as far as possible, to provide the most cost-effective watch for people. But if Rolex produces the back-transparency version, the decorative grinding is indispensable, which certainly will increase the fixed costs of Rolex, causing the market price to increase more than 15% at least, and eventually the increased cost is inevitably undertaken by customers.
In 2013, the watch-insider gave an estimate of the sales and sales amount of each major watch brand. Although it was not very accurate, it has great reference significance. In the published data, we can find that the sales volume of Rolex is very high among the watch brands of the same level, with the annual sales of 600,000 and sales amount of $3.45 billion. In the same year, the annual sales of Omega were 800000 pieces, with the sales amount of $2.48 billion. By comparison, it can be seen that the sales volume of Rolex is less than that of Omega, but its sales amount is high. If Rolex produces the back-transparency model, it will increase the sales price of Rolex watch, so is it will make some consumers tend to buy Omega? It’s hard to tell exactly whether it will or not.
Although the price increase will certainly cause a decline in sales of Rolex. Perhaps one day, Rolex suddenly launches a series of back-transparency watches, and there are many fans liking freshness who will be likely to purchase it! Also, it might become a popular model. All these are speculation, and we can only know the answer when Rolex reproduces it.
Rolex does not produce back-transparency model, which is estimated to be associated with its famous diving watches. The oyster is responsible for the waterproof performance, so it has no back-transparency model. If diving watches have the back-transparency model, it will make some consumers doubt its waterproof performance, because the back-transparency glass on the bottom is unlikely to reach the thickness and sealing treatment of the glass on the surface, and it is difficult to guarantee the sealing of the watch so that bottom sealing is a wise choice. In fact, in addition to Rolex, the sports model of IWC has no back-transparency design, which also ensure the practicability of the sports watch.
Rolex gives the impression of precision and durability, and many of the older Rolex watches are still in use, which is the best proof. It is understood that every piece of Rolex watch must go through strict air pressure, hydraulic pressure, anti-throw seismic and temperature test. To pass these strict tests, the product must have high quality. Most back-transparency materials are sapphire crystal glass. This is a kind of wear resistant material is very suitable as looking glass, but as a diving watch’s bottom cover, the first consideration is sealing, followed by anti-wear scratch resistance; this is the main cause why diving watches have not back transparency.
In addition to Cellini Prince watches, Rolex did not launch other back-transparency watches. Perhaps you may think it is conservative and stubborn, but for the waterproof and dustproof oyster watchcase, and with adherence to the principle of “quality first”, Rolex has to wrap itself tightly. Perhaps it is because Rolex has its own insistence that it does not shake its roots by the change of the outside world, so as to make oyster watchcase and diving watch in the dominant position.
Through the above introduction, I believe that you have a certain understanding of why Rolex has hardly done the back-transparency model. As mentioned before, Rolex has launched the back-transparency model of Cellini Prince, but it has not been produced. Now, its collection value is very high, maybe it is the rare thing! If you see the back-transparency model of Rolex on the market, it can be ensured that it’s a fake, because the possibility to see it is lower than that of winning the lottery. Of course, if you prefer to it, and you are a loyal Rolex fan, Rolex replica watch is the best choice, because the real one is really too expensive, and it is hard to buy if you have much money. If you want to know more about Cellini Prince series, you can visit my blog, or go to a website (https://kronoswatch.sc/) to view, where there is a very comprehensive graphic introduction. I am sure you can find the information you want.